Effortless
Excellence
We're committed to formulating
premium skincare that offers zero
stress from purchase to usage.
Our Core Values
The functional and philosophical beliefs that fuel our skin-loving mission.
Simplicity
Our team of skin and marketing experts specializes in crafting versatile all-in-one products for daily use.
Efficiency
We design our products, subscription methods, and messaging to optimize your time and productivity.
Transparency
We prioritize sustainable skincare and friendly customer care with our simple services and policies.
Meet Our Founders
Art McCarthy
AKA "TheGamerFromMars," Art is the creator of OneUp, CEO and founder of NanoZebra (with $10M+ in brand deals), and has 1.1M+ YouTube subscribers.
Nir Sharon
With 30+ years in skincare sales and production, Nir is the founder of Premier USA HR and owner of Vivian Legacy Cosmetic.
Dr. Debra Bailey
Founder of Annapolis Dermatology Center in 1991, Debra has won several Top Doctor Awards and is the lead doctor of High Tide Dermatology Center in Naples, FL.
Kris Collins
AKA "KallMeKris," Kris has 50.6M followers on YouTube, TikTok, and Insta; the largest TikTok following in Canada; and the clothing brand "Otto by Kris."
Caleb Phelps
AKA "Oompaville," Caleb has 5M YouTube followers and is the creator and CEO of Sour Boys sour candy.
Mutahar Anas
AKA "SomeOrdinaryGamers," Muta has 3.5+ million YouTube subscribers and is famous for his viral Internet commentary and podcast.